Christopher Bailey with a dual title of CEO and CCO is definitely the master mind behind Burberry to rein the fashion industry. From a classic trench coat manufacturer to be horribly doomed by the chav stereotype, Burberry survived and got revolutionized under Bailey’s hands to become somewhat a fashion muse. Now, the whole brand is thriving to climb to the top.
Bailey has been conventional with his F/W collections, heavy coats, great tailored suits, and chunky knitwear keeping those good old Britishness intact. For the last F/W collection, Bailey went a little further and used loads of amazing animal prints, which was splendid. His attitudes toward colorful springs and summers sometimes worked and sometimes did not work well, however, who said colors are only for warm temperatures? Bailey approved that subzeros can still be fun and lovely with his newest menswear collection.
Two streams are dominating the menswear industry. One is those like Saint Laurent Paris, Givenchy, and Lanvin that are consistently pushing the boundaries between art and fashion as well as feminine and masculinity. The other side is those like Louis Vuitton, Bottega Venetta, and Tom Ford that are holding luxury and sophistication as priorities. However, other prestigious brands like Prada, Versace, and Thom Browne are really holding their unique positions interpreting what well-dressed men should look like. But still, brands like Salvatore Ferragamo, Cavalli, and Burberry have been struggling to decide if they should go left to become dark and gothic or go right to become bubbly and smooth. After what Burberry has showcased during LCM this time, it definitely is a declaration that Burberry will stand aside with Louis Vuitton, Bottega Venetta, and Tom Ford to battle with Ralph Lauren, Armani, and Dior Homme.
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